Welcome to Owning the Goal, a podcast that helps you take charge of your sales and life success. Created and hosted by Brian McFarland, I'll share my insights and inspiration from my 40+ year selling career as an indivudal seller and sales leader.
Like you, I'm more then just a salesperson, which is why this isn't just a podcast about sales.I'll talk about my other passions too, like books, sports, music, mental fitness and physical fitness and how they all relate to hitting our goals. Because success in sales, is success in life!
I’m a New York City–based father, salesperson, musician, fitness instructor, soccer goaltender, podcaster, and lifelong learner — grateful for every day I get to show up and keep growing. I have two amazing kids: one is a student at the University of Wisconsin, and the other is a high school junior who’s headed for great things.
I grew up on Long Island and studied Business at Drexel University in Philadelphia, focusing on Sales and Marketing. Music has always been part of my life — I’ve played drums and bass in both original and tribute bands, and even toured regionally with a signed group to promote our releases.
After a year-long adventure in Tucson, I returned to New York and began a 35+ year career in advertising and media sales. I’ve worked with iconic brands like Muscle & Fitness, Good Housekeeping, Country Home, and Rolling Stone, and held roles ranging from Account Executive to CRO, with experience in both established companies and digital startups.
Along the way, I also spent 23 years as an indoor cycling instructor at top NYC gyms, and 16 years drumming and managing a classic rock band that toured throughout the Tri-State area. Today, I work in the mobile and tech advertising space while continuing to hone my craft in sales. I’ve recently picked the sticks back up to play with a progressive rock tribute band performing in legendary NYC venues.
